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Types of retail liquor outlets
are:
·
bottle shops – normally
drive-through – attached to a licensed premises
·
liquor stores which are part of a
large chain, for example, Theo’s Liquor or Mac’s Liquor or a small chain such
as Toohey Brothers or Porters Independent Liquor Stores which often
specialise in one particular type of liquor such as fine wines.
A bottle shop will generally
classify groups of similar items for sale and then position them within the
store according to various criteria.
There are many categories of retail products and these are some which
are most relevant to
retail liquor:
Best Sellers – These are the products which
make up most of a liquor store’s sales, they are generally placed in a prime
position, not necessarily at the front of the store. For most retail liquor outlets bottled
beer is a best seller.
High Margin – Those items which have a high
profit margin, and are often placed near the best sellers. An example is soft drinks.
 Basic Lines – These items are expected in all liquor stores and therefore do not
need to be in a prominent position.
Examples are bottled beer and popular wines.
Impulse Lines – Examples are confectionery and snacks and
are normally placed in a very visible location within the store.
Speciality Lines – These are products which the customer wants
to buy before they even enter the store, such as specialist, highly priced
wines.
The main security measures used in
retail liquor outlets are:
·
closed circuit T.V. (inside and
outside)
·
good lighting
·
high risk items such as spirits kept
near to the cashier post.
Lion Nathan Breweries
Wine Guide on the Net (e-winexchange)
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